solutions to complex business problems.

Together, we determine, define, design and launch products that enable business strategy while enhancing the lives of the people who use our products.

I lead teams in creating

Purpose, Process and Deliverables

Designing and developing is an iterative process that begins with understanding the problem and people, designing to business outcomes, and testing for tomorrow. I believe in making informed decisions that promote speed to market, while balancing that a hypothesis and a promise to learn must sometimes be the guide.

MY DESIGN PROCESS

KEY RESPONSIBILITIES AND DELIVERABLES

Understand and Analyze

Understand the customer needs and context
Research the market and competitors
User Research
Persona development
Capture new ideas for analysis & scoring
Cost benefit analysis
Journey Mapping

Plan and Define

Product strategy
Value proposition
Product Brief
Determine roadmap
Write requirements and establish outcomes
Prioritize development
Lead planning and ideation
Establish KPIs

Design

Create Information Architecture
Diagram user flows
Wireframe
Prototype
Visual Design
Maintain UI pattern / design library
Write content

Launch and Delivery

Pricing
User Guides
Release Notes
Operational Training
Sales Training
Communicate

Test and Measure

Data and Metric analysis
Usability testing
Experimentation
AB Tests
Pilot planning
Beta tests

Cross-team Collaboration

From buyers to users to stakeholders, engineers and designers, I bring teams together to articulate the essential, keeping an eye to the ideal, possible and pragmatic. I can balance delivery trade-offs, negotiate game-time requirements that allow for delivery today while planning for the future.

Portfolio